Professionalism is Environmental…
February 4, 2010 11:42 amProfessionalism is environmental. Amateurism is anti-environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and to specialize, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The expert is the man who stays put.
~Marshall McLuhan, the medium is the MASSAGE
The Medium is the Massage
Author: Quentin Fiore
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