Digital Doppelgänger Maintenance…
February 1, 2010 1:15 pmIt breaks my heart when I talk to energized young people who idolize the icons of the new digital ideology, like Facebook, Twitter, Wikipedia, and free/open/Creative Commons mashups. I am always struck by the endless stress they put themselves through. They must manage their online reputations constantly, avoiding the ever-roaming evil eye of the hive mind, which can turn on an individual at any moment. A “Facebook generation” young person who suddenly becomes humiliated online has no way out, for there is only one hive.
I would prefer not to judge the experiences or motivations of other people, but surely this new strain of gadget fetishism is driven more by fear than by love.
At their best, the new Facebook/Twitter enthusiasts remind me of the anarchists and other nutty idealists who populated youth culture when I grew up. The ideas might be silly, but at least the believers have fun as they rebel against the parental-authority quality of entities like record companies that attempt to fight music piracy.
The most effective young Facebook users, however–the ones who will probably be winners if Facebook turns out to be a model of the future they will inhabit as adults–are the ones who create successful online fictions about themselves.
They tend their doppelgängers fastidiously. They must manage offhand remarks and track candid snapshots at parties as carefully as a politician. Insincerity is rewarded, while sincerity creates a lifelong tainting. Certainly, some version of this principle existed in the lives of teenagers before the web came along, but not with such unyielding, clinical precision.
The frenetic energy of the original flowering of the web has reappeared in a new generation, but there is a new brittleness to the types of connections people make online. This is a side effect of the illusion that digital representations can capture much about actual human relationships.
The binary characters at the core of software engineering tends to reappear at higher levels. It is far easier to tell a program to run or not to run, for instance, than it is to tell it to sort-of run. In the same way, it is easier to set up a rigid representation of human relationships on digital networks: on a typical social networking site, either you are designated to be in a couple or you are single (or you are in one of a few other predetermined states of being)–and that reduction of life is what gets broadcast between freinds all the time. What is communicated between people eventually becomes their truth. Relationships take on the troubles of software engineering.
~Jaron Lanier, The Abstract Person Obscures the Real Person
Categories: Social Networking, Technology, Relationships, Books
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