Slubgob’s Marketing Strategy…
April 7, 2009 9:34 pm“It’s all bulls- -t,” he said.
“A logo on a can of soda? Please.
My life is bulls- -t.”~Peter Arnell, Modern Marketing Genius
Marketing has become an inescapable culture forming, life shaping, contextual force in America; not to mention every developed and developing nation in the world. I think we all take for granted just how much the efforts of marketing folks have shaped the context of our modern lives.
I was reminded of this reality recently when I stopped in at my old office and casually informed people about my plans to travel to Finland this summer with my father. At least half of my former office comrades mentioned with gleeful exuberance that Visa commercial where father and son travel to the homeland only to discover they arrived in the wrong heritage. Powered by their mistake conquering credit card, the family duo whimsically switches plans and heads to the proper destination… problem solved, humor enjoyed, and a new context for relating to family heritage formed.
Visa, it’s everywhere you want to be!
I don’t think I was done any injustice here, and I am not upset by my friends relating to me in this manner… it’s a fun and humorous commercial and it is perfectly germane to my possible trip (I will double check my heritage before leaving).
The point is this; successful marketing campaigns do become a part of our daily context overtly and subconsciously.
Could it be that this motto has something to do with our current economic maelstrom? I will table that rhetorical question for latter…
After reading the following two articles in the April 2009 issue of Newsweek, I did get a bit upset…
- MadMan, The Crazy Genius of Brand Guru Peter Arnell
- Generation Diva, Are we Turning our Tweens into ‘Generation Diva’?
Categories: Marketing, Ethics, Books
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